Context and Challenge

Searching is not as simple as it first seems

Our platform empowers businesses to design, sell, and showcase highly configurable products - from printers and vehicles to yachts and services. After modeling a product in detail, companies can simplify their sales process across dealerships or service points, while buyers get a ready-to-use website to showcase and sell their creations.

However, we consistently received feedback from partners and end-users about a critical pain point: discovering the right product was needlessly difficult. Users searching within the configurator were overwhelmed by lengthy lists of options, often presenting more than 10 suggestions at once. This led to choice overload, decision paralysis, and frequent search abandonment.

Why is there so much search abandonment?

To understand the root of the frustration, we gathered qualitative feedback from users and partners, focusing on the product discovery phase.

3 ways to improve product search

#1 - Modal opens and user could decide if they want to fill in a text about their preferred configuration or skip to a poll-like wizard.

#2 - First iteration of the chatbot - for those who are a bit more confident about what they want.

#3 - First iteration of a survey-like configuration helper. For those who are less confident about their preferences.

#2 iteration

Feedback listened, questions asked, changes applied

“I want to ignore price sometimes”

Added price-type importance slider (don’t care → very important)

“Only show products in stock”

Added a filter which includes changing the product listing to show only In-Stock items.

“Top product should stand out”

Increased size of the first result.

#3 iteration

Improving visuals for better experience

Improved guided search and colors for better visual experience

Improved visuals for the chat interface and toggle (chat / survey) refresh